no asterisks, no surprises

Simple, honest pricing

Two ways to get a great website: own it outright with a one-off build, or let me build and look after it for a monthly fee. Either way, you get a fixed price in writing before any work starts.

One-off builds from $2,900 Care Plan from $149/mo Build your estimate ↓
most popular

Care Plan

From $149 a month

I build your custom site, then look after it every month: updates, fixes, security and edits on request. No upfront build fee.

CARE PLAN
Custom design & build
Included
Hosting & security
Included
Monthly updates
Included
Edits on request
Included
Billed
Annually
Minimum term
12 months

for “I’d rather not think about it”

yours to keep

Custom website

From $2,900 one-off

A custom site built so your team can run it, handed over with proper training. No monthly fee, and full control from day one.

CUSTOM BUILD
Discovery session
Included
Custom design & build
Included
Search basics
Included
Training & handover
Included
Monthly fee
None
Timeline
4 to 6 weeks

for “I like to be hands-on”

the bigger picture

How do the options compare?

There’s more than one way to get a website. Here’s an honest look at the main routes, so you can decide what fits. Figures are typical ranges, not quotes.

RouteTypical costWhat you get
DIY website builderA small monthly subscriptionFull control and low cost, but your time, a template look and no expert eye.
Budget freelancerA few hundred dollarsQuick and cheap, often template-based, with little support after launch.
Independent designerLow-to-mid thousandsCustom design, direct contact and a site built around your goals.
AgencyOften five figuresA full team and deep process, priced to match. Best for complex projects.
Headway DesignFrom $2,900, or from $149/moCustom design and build, one point of contact, fixed price, aftercare available.
Read the full breakdown in the journal
takes about 30 seconds

Build your estimate

Answer a few quick questions for a ballpark figure. Nothing is sent anywhere until you choose to.

Question 1 of 3
How would you like to work together?
side by side

What’s in each

FeatureCare PlanCustom website
Custom design & buildIncludedIncluded
Mobile-first, fast pagesIncludedIncluded
Search basicsIncludedIncluded
Upfront build feeNoneFrom $2,900
Monthly feeFrom $149None
Hosting & securityIncludedSet up for you
Edits on requestIncludedQuoted
Monthly updates & backupsIncludedYour team
Training & handoverOn requestIncluded
Search BoostOptional, $450/qtrNot available
Who runs the siteI doYou do
from first call to launch

How it works

Whichever option you choose, the first steps are the same, and the price is fixed before anything starts.

  1. Step 1 of 3

    Kick-off video call

    A free video call, arranged by email, about your business, goals and budget. You leave with honest advice either way.

  2. Step 2 of 3

    Fixed quote

    A clear proposal with a fixed price, scope and timeline. Take your time to decide.

  3. Step 3 of 3

    Design, build, launch

    I design and build your site, then train you or take care of it from there.

Asked & answered

Can’t see your question? Email me

no question too small
Are your prices fixed?

Yes. After our kick-off video call you get a fixed price in writing. It only changes if the scope does, and only with your agreement.

Do you take a deposit?

One-off builds are split: half to book your slot, half at launch. The Care Plan is billed annually in advance.

What isn’t included?

Third-party costs like premium plugins, paid fonts or a shop platform’s transaction fees. I’ll flag any of these before you commit. All prices are in Canadian dollars and exclude applicable sales taxes (GST/HST or PST).

Can I switch from a one-off build to the Care Plan?

Yes, any time after launch.

Can I leave the Care Plan?

You can cancel at your annual renewal with 30 days’ notice by email. I’ll help you move the site wherever you like.

Do you offer payment plans?

The Care Plan effectively is one. For one-off builds, staged payments can be arranged on larger projects.

Is the estimator a quote?

It’s a ballpark. Your actual quote comes after a short kick-off video call, in writing, before any work starts.

What does everything cost?

Website Audit $295 · Custom website from $2,900 (Starter), $4,800 (Plus), $7,900 (Pro) · Care Plan from $149/month · Search Boost $450/quarter · Social & Ads from $690/month (plus ad spend) · Logo & identity from $950 · Graphics kit from $350 · Copywriting from $600 · Online shop from $1,200 · Agency builds quoted per brief.

straight from clients

Kind words


“Alex rebuilt our site from scratch and the difference was obvious within a week. It’s faster, it finally looks like us, and customers keep mentioning how easy it is to order. Every question got a straight answer, usually the same day.”

HV
OwnerHarbor & Vine
one last thing

Ready for a site that pulls its weight?

One designer on every call, page and fix. No pitch, no account manager, just straight answers and a site you’re proud to send people to.

Let’s talk
(drop me a line)

Email hello@headwaydesign.ca. I reply to every message myself.