How I got here
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2014The family shop
My first website
I built a scrappy site for my parents’ hardware shop. Orders by email doubled in a month, and I was hooked on what a website could do for a small business.
→ I think like an owner, not just a designer.
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2016Design school
Learning the craft
Three years of typography, layout and brand identity, and many late nights teaching myself to code on the side.
→ Brand, type and layout are second nature.
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2018In-house team
Designing for a real business
My first job was on a busy marketing team, where websites had to earn their keep and every page had a target.
→ I design for results, not awards.
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2020Agency life
Big briefs, big processes
Two years at a digital agency taught me how great work gets made, and how much of the price goes on layers of process.
→ Agency-level craft, without the overhead.
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2022Going independent
Headway Design opens its doors
I went solo to work directly with the people whose businesses depend on their websites. No account managers in between.
→ You deal with me, from first call to last fix.
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2024Launch #100
A process that works
A hundred launches later, the process is tight: clear steps, fixed prices and no surprises for anyone.
→ A proven process, refined launch by launch.
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todayStill here
Building, then sticking around
These days most clients stay on a Care Plan, so I get to keep improving their sites long after launch. It’s my favourite part.
→ Your site keeps getting better, not older.
and the next chapter could be yours ↓