Lumen Dental
A friendly, fast site for a two-chair dental practice, built around getting new patients booked in.
The challenge
Lumen’s reception team spent hours every week answering the same phone questions: do you take new patients, how much is a check-up, where do I park?
Their existing site had the answers somewhere, but buried four clicks deep. Booking meant calling during opening hours, which most working patients couldn’t do.
The approach
We mapped the ten most common phone questions and gave each a home on the site, starting with a clear “New patients” page. Prices sit next to every treatment, and opening hours and parking live in the footer of every page.
Online booking is now two clicks from anywhere on the site. The design keeps the clinical clean but adds a little warmth, so anxious patients feel welcome before they arrive.
What I built
- 01
Two-click booking
An always-visible booking button connected to the practice’s calendar.
- 02
Treatment pages
Each treatment explained in plain words, with a guide price.
- 03
Local search setup
Optimised for the searches nearby patients actually make.
- 04
Accessible by default
High contrast, large tap targets and screen-reader friendly.
The results
“Our reception team has their mornings back. Patients book themselves in at 10pm and turn up knowing exactly where to park.”
Ready for a site that pulls its weight?
One designer on every call, page and fix. No pitch, no account manager, just straight answers and a site you’re proud to send people to.